Government · Mobile
~20M users
Available for product design & UX consulting
I solve complex product & UX problems.
I'm Nayyer Abbas — a Product Designer and UX Consultant who helps businesses turn complex requirements, technical challenges and user problems into practical, intuitive digital products.
From discovery and product strategy to UX, UI, technical collaboration and deployment, I work across the problem — not just the interface.
01 — What I solve
Design is the solution layer between people, business & technology.
I work best when the problem is complex: unclear requirements, disconnected workflows, difficult user journeys, technical constraints or an existing product that isn't working as well as it should.
Turn complexity into clarity
I gather requirements, understand business processes and user needs, and translate ambiguity into clear product requirements, flows and solution directions.
Design better product journeys
I research problems, identify friction and redesign experiences around real user behaviour, data and business goals — from the first interaction to completion.
Make solutions buildable
With a strong technical background, I can work with product and engineering teams on architecture, APIs, databases, frontend, QA and deployment so design decisions survive contact with reality.
02 — Selected Work
Products where I solved real problems.
From national citizen services and organisational digital transformation to high-scale consumer apps and e-commerce, my work is measured by the problems it solves.
Digital Transformation
4–6K users
E-commerce
1M+ users
Consumer App
20M+ downloads
Mobility · Marketplace
End-to-end product
Fitness · Personalisation
Built from scratch
NADRA · National Platforms
National-scale services
Islamabad, Pakistan 🇵🇰
03 — About
I work where business problems meet technology and people.
I'm a Product Design and UX specialist with 8+ years of experience designing and delivering user-centered digital products across government, e-commerce, education, consumer apps, fitness and SaaS.
My strength is connecting the dots: understanding the business problem, gathering requirements, mapping processes and users, shaping the product solution, designing the experience, and working with technical teams through implementation, QA and deployment.
I've worked on products serving millions of people, large-scale e-commerce platforms, organisational digital transformation and end-to-end products built from the ground up.
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PAK-ID users
0
Years experience
0
E-commerce users
0
Reported store conversion
04 — How I work
From messy problem to shippable solution.
My process adapts to the problem. I don't force every product through the same design checklist — I find what needs to be understood, solved and validated first.
Discover
Understand the business, users, existing processes, technical constraints and the problem behind the request.
Define & design
Turn findings into information architecture, product flows, wireframes, prototypes, UI and scalable design systems.
Validate & ship
Work with developers and stakeholders to test decisions, resolve implementation issues, support QA and move the product toward launch and continuous improvement.
05 — Expertise
What I bring to the product team.
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Product & Solution Design
Product strategy, requirements, process mapping, product architecture and solution definition.
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UX Strategy & Research
User journeys, research, information architecture, usability, interaction design and validation.
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UI & Design Systems
High-fidelity interfaces, responsive systems, accessibility and developer-ready design.
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Technical Product Thinking
Comfort working across APIs, databases, frontend, backend discussions, QA and deployment.
06 — Experience across
Different industries, same problem-solving mindset.
🏛️
Government & Public Services
Citizen identity, passport services, CRMS, kiosks and institutional digital experiences.
🛒
E-commerce
Large-scale product discovery, checkout, navigation, accessibility and design systems.
🎓
Education & Digital Transformation
Connected workflows and cloud-based systems replacing manual organisational processes.
📱
Consumer & Service Products
Translation, mobility, fitness and personalised mobile experiences.
07 — Experience
Where I've built product experience.
2024 — Present
Senior UX/UI Designer · NADRA Headquarters, Islamabad
Working on national-level digital services including PAK-ID, Passport Portal, CRMS, kiosks and websites. The work spans UX/UI, accessibility, user journeys, complex government requirements and collaboration with stakeholders and technical teams.
2022 — 2023
Senior UX/UI Designer · NetShore / NetSet, Sweden
Worked on enterprise e-commerce experiences including Atea's B2B platform, with a focus on UX improvements, design systems, accessibility and scalable, data-driven product experiences.
2020 — 2021
Lead UX/UI Designer · Ninesol Technologies
Led UX/UI design for high-download mobile products including Speak & Translate and PDF Reader, taking designs from research and wireframing through final UI and app-store releases.
2018 — 2021
UX/UI Designer · Freelance & Full-time Roles
Designed digital products for international clients across fitness, education, food and other industries, including REACH Fitness and a POS system for a major US Halal food chain.
Microsoft Imagine Cup 2019 — National Finalist
Only team selected from our university; ranked among the top 10 nationwide and presented “Lost But Found” to the President of Pakistan at HEC.
08 — Why work with me
Design that understands the whole product.
I bring together UX thinking, product management and technical understanding. That means I can participate in conversations that often sit between design and engineering — requirements, workflows, architecture, APIs, implementation constraints, QA and launch.
For SMEs, that means you don't necessarily need to translate your business problem into design language before talking to me. I can help you understand the problem first, define the right solution and then design what needs to be built.
For established product teams, I can join as a UX/Product Designer or consultant, identify friction, bring structure to complex journeys and work alongside your existing product and engineering teams.
Product · UX · Technology