Product Design · Mobility · Service
Happy Go
Cab Booking Service
Designing a cab-booking product from the initial idea through the complete product experience.
Start with the real problem.
A cab-booking service has to connect a real-world service with a digital journey: users need to understand the service, make decisions quickly and complete a booking with confidence.
Understand first. Then design.
I led the product from start to end, translating the service concept into product requirements, user flows and interfaces while considering the technical realities of building and delivering the product.
From problem to solution.
Understand the service model and user needs.
Define product requirements and key journeys.
Design the UX/UI and prototype the experience.
Collaborate through technical implementation, QA and delivery.
Design that supports the outcome.
The product experience was shaped end-to-end, from the underlying user journey and service flow to the interface and implementation collaboration. The emphasis was on making the digital product support the real service rather than simply creating a set of screens.
What the product made possible.
More than the interface.
I approach product work across business, users and technology. Depending on the engagement, that means requirements, process analysis, product architecture, user flows, UX research, UI, design systems, accessibility, technical collaboration, QA and deployment support.