Ninesol Technologies · Consumer App · Mobile
Speak & Translate
Translation App
A mass-market translation product where product presentation and user experience had to work at enormous scale.
Start with the real problem.
A consumer app competing for attention in app stores needs more than a functional product. Its store presentation has to communicate value quickly and convert people who discover it into users.
Understand first. Then design.
I worked across the product design lifecycle, from understanding requirements and user needs through wireframing and final UI, and supported the product through release. I also redesigned the Play Store and App Store graphics to improve how the product was presented before download.
From problem to solution.
Understand product requirements and user needs.
Translate requirements into flows, wireframes and final UI.
Create a stronger store presentation around product value.
Support releases and iterate the product experience.
Design that supports the outcome.
The redesigned store graphics created a clearer, more compelling presentation of the app and contributed to a reported 70% conversion rate. The product itself reached more than 20 million downloads.
What the product made possible.
More than the interface.
I approach product work across business, users and technology. Depending on the engagement, that means requirements, process analysis, product architecture, user flows, UX research, UI, design systems, accessibility, technical collaboration, QA and deployment support.